Huthwaite Announces New Integrated Learning Experience, SPIN 2.0 and Coaching SPIN 2.0

Arlington, VA (PRWEB) April 6, 2009 -- Huthwaite is proud to announce the release of SPIN® 2.0 - the evolution of selling and the new Integrated Learning Experience (http://now.eloqua.com/e/es.aspx?s=1121&e=b6360fa8a0544b1f80bd80b2d9b039e5&elq=202318F661DB4289821BC7E87CB7081E). For more than 30 years the original SPIN® Selling has been a powerful engine for sales performance improvement in Fortune 50 companies and organizations of all sizes across the globe and the new SPIN 2.0 builds upon this proven, time-tested model.

SPIN® 2.0 has been enhanced to meet the ongoing and dynamic challenges of changing markets and help organizations:

* Sell effectively even in the most challenging market

* Turn average sellers into excellent sellers

* Transform "demand reactor" sellers into "demand creator" sellers

* Engage with customers earlier in the buying cycle and increase your pipeline

* Create urgency in the buyer and increase your win rate

* Clearly link your capabilities to desired customer outcomes

* Differentiate your sales force through exceptional sales execution

* Learn how to be buyer-focused and uncover and develop needs

* Plan sales strategically and sell on value

* Turn sales managers into effective sales coaches

The unique new SPIN® 2.0 model is combined with an engagement model that includes:

* Leading edge sales force diagnostics

* An organizational readiness process with client-centric customization

* A structured Integrated Learning Experience that includes pre-assessment, pre-work, expert instructor-led, skills-based workshops, online reinforcement, post-assessment and ongoing development and proficiency tools

This enables Huthwaite to quickly and efficiently migrate sales organizations and sellers from average to excellent and excellent to exceptional by leveraging the only sales performance improvement that is founded on scientifically validated behavioral research.

''Huthwaite once again is proving that it is a leader and innovator and continues to evolve based on the breadth of our engagements with organizations and sellers all over the world. SPIN® 2.0 - the evolution of selling and the Integrated Learning Experience represent a significant and timely response to the challenges of the market sellers find themselves in today'' said John Golden, President & CEO of Huthwaite. "This new offering will enable them to become demand creators and be in control of their own destiny rather than reactively waiting for demand to present itself."

For more information on SPIN 2.0 (https://www1.gotomeeting.com/register/248666620), Coaching SPIN® 2.0 and the Integrated Learning Experience, please contact Tiffany Pratt at 703-467-3820 or email.

About Huthwaite, Inc. Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies which include the internationally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. For additional information on Huthwaite, please visit www.huthwaite.com.

Huthwaite, Inc.

April 2009

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